I am often asked what makes a great record? There are many factors that make up a great record.
There are so many things that separate a good record from a great record. The talent of the Artist, the song choices, the musicians, the arrangements and the producer must be combined to achieve that goal. If you are lucky enough to bring it all together you just may have a great record.
First of all, the Artist has to have the kind of talent that sets him apart from the crowd and has a style that is truly his own. When I produce and album I study the Artist to learn the strengths and weaknesses of the Artist. I then make the song choices, either from listening to the Artists original songs or, by selecting songs that I feel the Artist can bring something special to. It’s up to the producer to have creative foresight to understand what will work even if the Artist doesn’t quite know why you have selected a given song.
Hearing what you want a song to sound like tells you what kind of arrangements will make a song special. The arrangements will tell you what instrumentation is needed and that’s when I decide on the musicians. They have to be carefully selected according to their, talent, style of playing and attitude. Once that is all decided it’s time to choose what studio and the engineer that is best to capture the sound that I want. Not all studios or engineers can create the same sound. You must choose wisely.
Once in the studio the real work begins. It’s not enough to just bring in the right Artist, musicians, songs and arrangements. You must be able to get that special performance out of each and everyone involved. There is a very fine line that a producer must tread to get the best out of everyone. You need to encourage, instruct and guide the musicians in order for them to give you what you need to hear. You need to gently coach and push the Artist to get the best possible performance from them. If the producer is good he can get a performance out of an Artist that even the Artist did not know was possible. You also have to be careful that you do not hurt the Artist’s feelings or make them feel that you do not believe that they have the talent to create something special.
Sometimes you do all of that and a song just doesn’t end up being what you thought it would be. That’s why I generally select and record more songs than I need for an album. That way if one falls short, you still have enough material to complete the project. Hopefully in the end you have a great record. Not every album from a great Artist or producer turns out to be a great record. You do your best work and in the end the audience will judge your work. All you can do is make sure that you put all of the right elements together and if you are lucky you end up being a part of the magic that happens when a great record is produced. In the end it’s the Artist’s album and if the public likes it or hates it, it’s the Artist’s album. A good producer must always keep that in mind.