I am in the fortunate position to meet so many talented people every day. Real talent is such a rare commodity; they have the ability to create what we can only wish we could. The problem is that it takes a lot more than just talent to be successful in the entertainment industry.

You must have the drive to succeed but you also need to be able to take direction from a producer and learn the rest of the craft of being an entertainer because talent is not enough. There are thousands of very talented artists out there who never make it. It takes more and the ones who make it learn from professionals who are willing to teach them.

Getting signed is just the beginning for an artist, its when the hard work begins. You need to learn how to best use your talent, how to work a stage, how to structure a show, how to connect with your audience, how to deal with the media and so much more. It takes time to learn it all plus the desire to learn and the patience and understanding that you can’t learn it all overnight.

There will always be artists who achieve some success without learning to be a real entertainer but they tend to come and go quickly. The ones who last, the artists who are always in demand know how to entertain, with or without current hits. You need to learn how to ‘wow’ an audience so they leave feeling that they want to see you again.

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